Running an online business in 2019

The Internet, the World Wide Web, created by Sir Tim Berners Lee using HyperText Transfer Protocol (HTTP). Public commercial use of the internet first started in 1989 with the World Wide Web being accessible by 1990 using a Web Browser as a gateway. By 1995 the World Wide Web had evolved with the first online bank going online in 1996, the OP Financial Group followed closely followed by the cooperative bank, the first bank in Europe to use the World Wide Web for banking.

The internet was initially designed to connect users around the world but soon spawned a series of search engines allowing users to access information via a keyword instead of using an index. He first search engine was ‘Archie’, Archive without a V. This was soon followed by Lycos in 1994, Yahoo with it’s directory in 1995 and the most successful to date Google in 1998.
Although the internet has given us access to boundless information and created new opportunities, it has also had a downside with misuse and has changed the way we communicate and live in many respects from social interaction to shopping for food.

Amazon from online bookstore to the world’s largest marketplace

Formerly Cadabra, Amazon which was founded by Jeff Bezos is just one example how the internet has changed the way we live. The internet has seen many booms and has evolved tremendously with a reported 44.4 million users in 1995 to a staggering 3.4 billion users in 2016 (information by Alongside this development we’ve seen huge developments with introduction of Broadband, Smartphones and so much more and it’s this that has improved and at the same time damaged the world we live in. With more and more users using the web to purchase has had a devastating effect on retail stores with many cities and towns turned into ghost towns.

Amazon first started out by selling books, today you can purchase anything from a pen to a fridge freezer at prices that many just can’t compete with due to overheads. Although the internet has damaged retail, Amazon is a second blow with now accounting for most the world’s ecommerce searches, in fact, Amazon now outperforms Google with purchase related searches and is continuing to grow.

From Amazon’s once humble beginnings to the worlds most dominant marketplace, this huge shift has transformed the way we purchase of which has created many recessions. This has had many knock-on effects including loss of jobs due to stores closing, manufactures going out of business and the jobs Amazon have created are low paid.

Running an online business in 2019

If you want to earn a living from an online business, it’s still possible although may sound daunting in 2019. Firstly, you must consider marketing products on Amazon naturally as it’s the world’s largest marketplace, in fact it’s imperative to market your products across many hubs from Google to Ebay to ensure you have coverage and consistency. There are still many people making an enormously successful living online, it’s how it’s done that makes the difference. To be truly successful you must research the market you want to sell within and study the competition thoroughly.

Amazon’s Algorithms

Once you’ve studied the industry and niche you want to sell within, the next step would be to study how Amazon works. Amazon has an extremely advanced algorithm called A10, it was launched in 2018 superseding the A9 algorithm. The A10 algorithm is sales hungry working on ‘sales velocity’, in short if you sell more, Amazon earn more, your rank increases, however first you must carry out many steps starting with content.

To stand any chance of ranking within Amazon’s search results for a competitive keyword you must first aim to get A+ content. A+ content is awarded to listings that have high quality, engaging and informative content which includes a well composed title, bullet points, pictures, videos, formatting and more.
For more details on how to get ranked on Amazon, feel free to get in touch.

Amazon SEO: What’s the Difference and is It Needed?

It’s easy to assume that SEO is only relevant for websites, but it’s becoming an integral practice on several platforms, albeit it in different forms.
An example of this can be seen with YouTube. As well as having its own algorithm in place when listing videos, it will also cater to online video searches made via Google.
This means that a slightly different strategy could be needed for those looking for success on YouTube. The same is true for those looking to sell products on Amazon.
Despite there being several similarities, there are other approached that need to be tailored to meet the demands of Amazon.

Is Amazon SEO More Difficult?

As no two approaches to SEO are the same, ranking within Amazon can be easy or difficult, it really depends on what you’re looking to sell.
However, given how many diverse customers visit the website every day, there should be little reason as to why a product doesn’t sell if the right SEO is in place.
The steps to Amazon SEO can be less complex when compared to SEO for a website, but there are still several factors that need to be considered.

Knowing Your Product

Being familiar with the product is a must for an online seller, especially if there are questions asked.
As well as giving confidence to consumers, knowing your product means that you’re able to implement the right strategies when listing product on Amazon.

Treat an Amazon Title Like an H1 Header

In SEO, it’s normal practice to include keywords in the title if they make sense and are relevant. The same is true for Amazon, but too much could mean that title is too long for consumers to make sense of.

Although the title shouldn’t exceed 50 characters, there will be more wiggle room allowed for some products.
When creating a title, it’s important to ensure that the brand and product name are entered. There could be other factors to consider, such as an operating system.
For example, those looking to sell budget mobile phone may have a listing as follows:
Budget Android Phone with 2GB RAM and 16GB Memory
Of course, this is only an example, but it shows how to list a product without it becoming too cluttered,
If you’re unsure of what keywords should be used, then it may be worthwhile employing the services of a professional

Consider Other Keywords That Can Be Used with the Description

In some instances, some people don’t know what they’re looking for before they find it, so the description is the ideal time to sell your product.
As well as ensuring that the content is keyword-rich and relevant, it should also give as much information about the product as possible.
Remember, there is a lot of competition online so if a customer isn’t convinced by your listing, then there’s a chance they could just move onto the next provider.
It may seem easier to simply state the basics when listing products but investing some time into the finer details could make all the difference between a conversion and the customer looking elsewhere.

Reach Out for Reviews

It’s understandable that Amazon wants to give it’s the same benefits as Google user, so it should come as no surprise that the reviews system employed by Amazon can play a big part in how your products rank moving forwards.
It’s important that you’re not reaching out for fake reviews when dealing with a customer, but instilling ways to encourage feedback.
This could be as simple as leaving a card inside each package or sending an email once the delivery has been confirmed. It’s normally best to do this a few days after so the customer has had time to use the product.
The more positive reviews your Amazon listings receive, the more turnover you can expect.

Encouraging Conversions

It may seem unfair, but Amazon will only promote products that are making sales. This is what it is one of the most popular marketplaces in the world.
As such, a business needs to ensure it is doing everything it can to convert customers that visit their listings.
This throws back to the ensuring that product listings are through, but it also about making the listing aesthetically pleasing.
Some may feel that bright colours should be used to gain attention, but in some instances, this can do more harm than good.
Therefore, those operating on Amazon need to ensure that all listings are easy on the eye.
It’s also a good idea to include high-quality images to give customers a better overview of the product.
Relying on stock images may seem more cost-effective, but you do run the risk of the product being slightly different, or not being of high quality when viewed online.

Consider Fulfilment by Amazon

Although not a deal breaker, choosing to let Amazon list your inventory could mean that it ranks higher when it comes to listings.
As well as enjoying higher rankings, your customers can also be introduced to other benefits such as Prime Delivery.
This may not be ideal for every business on Amazon, especially if products are hand crafted.
However, if you’re looking to get the best of Amazon and order products in bulk, then including Amazon Fulfilment as part of your business could generate some benefits.
If you’re looking to start a business or Amazon or you’re wanting to improve your current approach, then why not get in touch with COMPANY NAME to discuss your requirements in more detail