Running an online business in 2019

The Internet, the World Wide Web, created by Sir Tim Berners Lee using HyperText Transfer Protocol (HTTP). Public commercial use of the internet first started in 1989 with the World Wide Web being accessible by 1990 using a Web Browser as a gateway. By 1995 the World Wide Web had evolved with the first online bank going online in 1996, the OP Financial Group followed closely followed by the cooperative bank, the first bank in Europe to use the World Wide Web for banking.

The internet was initially designed to connect users around the world but soon spawned a series of search engines allowing users to access information via a keyword instead of using an index. He first search engine was ‘Archie’, Archive without a V. This was soon followed by Lycos in 1994, Yahoo with it’s directory in 1995 and the most successful to date Google in 1998.
Although the internet has given us access to boundless information and created new opportunities, it has also had a downside with misuse and has changed the way we communicate and live in many respects from social interaction to shopping for food.

Amazon from online bookstore to the world’s largest marketplace

Formerly Cadabra, Amazon which was founded by Jeff Bezos is just one example how the internet has changed the way we live. The internet has seen many booms and has evolved tremendously with a reported 44.4 million users in 1995 to a staggering 3.4 billion users in 2016 (information by https://ourworldindata.org/internet). Alongside this development we’ve seen huge developments with introduction of Broadband, Smartphones and so much more and it’s this that has improved and at the same time damaged the world we live in. With more and more users using the web to purchase has had a devastating effect on retail stores with many cities and towns turned into ghost towns.

Amazon first started out by selling books, today you can purchase anything from a pen to a fridge freezer at prices that many just can’t compete with due to overheads. Although the internet has damaged retail, Amazon is a second blow with now accounting for most the world’s ecommerce searches, in fact, Amazon now outperforms Google with purchase related searches and is continuing to grow.

From Amazon’s once humble beginnings to the worlds most dominant marketplace, this huge shift has transformed the way we purchase of which has created many recessions. This has had many knock-on effects including loss of jobs due to stores closing, manufactures going out of business and the jobs Amazon have created are low paid.

Running an online business in 2019

If you want to earn a living from an online business, it’s still possible although may sound daunting in 2019. Firstly, you must consider marketing products on Amazon naturally as it’s the world’s largest marketplace, in fact it’s imperative to market your products across many hubs from Google to Ebay to ensure you have coverage and consistency. There are still many people making an enormously successful living online, it’s how it’s done that makes the difference. To be truly successful you must research the market you want to sell within and study the competition thoroughly.

Amazon’s Algorithms

Once you’ve studied the industry and niche you want to sell within, the next step would be to study how Amazon works. Amazon has an extremely advanced algorithm called A10, it was launched in 2018 superseding the A9 algorithm. The A10 algorithm is sales hungry working on ‘sales velocity’, in short if you sell more, Amazon earn more, your rank increases, however first you must carry out many steps starting with content.

To stand any chance of ranking within Amazon’s search results for a competitive keyword you must first aim to get A+ content. A+ content is awarded to listings that have high quality, engaging and informative content which includes a well composed title, bullet points, pictures, videos, formatting and more.
For more details on how to get ranked on Amazon, feel free to get in touch.

Amazon SEO: What’s the Difference and is It Needed?

It’s easy to assume that SEO is only relevant for websites, but it’s becoming an integral practice on several platforms, albeit it in different forms.
An example of this can be seen with YouTube. As well as having its own algorithm in place when listing videos, it will also cater to online video searches made via Google.
This means that a slightly different strategy could be needed for those looking for success on YouTube. The same is true for those looking to sell products on Amazon.
Despite there being several similarities, there are other approached that need to be tailored to meet the demands of Amazon.

Is Amazon SEO More Difficult?

As no two approaches to SEO are the same, ranking within Amazon can be easy or difficult, it really depends on what you’re looking to sell.
However, given how many diverse customers visit the website every day, there should be little reason as to why a product doesn’t sell if the right SEO is in place.
The steps to Amazon SEO can be less complex when compared to SEO for a website, but there are still several factors that need to be considered.

Knowing Your Product

Being familiar with the product is a must for an online seller, especially if there are questions asked.
As well as giving confidence to consumers, knowing your product means that you’re able to implement the right strategies when listing product on Amazon.

Treat an Amazon Title Like an H1 Header

In SEO, it’s normal practice to include keywords in the title if they make sense and are relevant. The same is true for Amazon, but too much could mean that title is too long for consumers to make sense of.

Although the title shouldn’t exceed 50 characters, there will be more wiggle room allowed for some products.
When creating a title, it’s important to ensure that the brand and product name are entered. There could be other factors to consider, such as an operating system.
For example, those looking to sell budget mobile phone may have a listing as follows:
Budget Android Phone with 2GB RAM and 16GB Memory
Of course, this is only an example, but it shows how to list a product without it becoming too cluttered,
If you’re unsure of what keywords should be used, then it may be worthwhile employing the services of a professional

Consider Other Keywords That Can Be Used with the Description

In some instances, some people don’t know what they’re looking for before they find it, so the description is the ideal time to sell your product.
As well as ensuring that the content is keyword-rich and relevant, it should also give as much information about the product as possible.
Remember, there is a lot of competition online so if a customer isn’t convinced by your listing, then there’s a chance they could just move onto the next provider.
It may seem easier to simply state the basics when listing products but investing some time into the finer details could make all the difference between a conversion and the customer looking elsewhere.

Reach Out for Reviews

It’s understandable that Amazon wants to give it’s the same benefits as Google user, so it should come as no surprise that the reviews system employed by Amazon can play a big part in how your products rank moving forwards.
It’s important that you’re not reaching out for fake reviews when dealing with a customer, but instilling ways to encourage feedback.
This could be as simple as leaving a card inside each package or sending an email once the delivery has been confirmed. It’s normally best to do this a few days after so the customer has had time to use the product.
The more positive reviews your Amazon listings receive, the more turnover you can expect.

Encouraging Conversions

It may seem unfair, but Amazon will only promote products that are making sales. This is what it is one of the most popular marketplaces in the world.
As such, a business needs to ensure it is doing everything it can to convert customers that visit their listings.
This throws back to the ensuring that product listings are through, but it also about making the listing aesthetically pleasing.
Some may feel that bright colours should be used to gain attention, but in some instances, this can do more harm than good.
Therefore, those operating on Amazon need to ensure that all listings are easy on the eye.
It’s also a good idea to include high-quality images to give customers a better overview of the product.
Relying on stock images may seem more cost-effective, but you do run the risk of the product being slightly different, or not being of high quality when viewed online.

Consider Fulfilment by Amazon

Although not a deal breaker, choosing to let Amazon list your inventory could mean that it ranks higher when it comes to listings.
As well as enjoying higher rankings, your customers can also be introduced to other benefits such as Prime Delivery.
This may not be ideal for every business on Amazon, especially if products are hand crafted.
However, if you’re looking to get the best of Amazon and order products in bulk, then including Amazon Fulfilment as part of your business could generate some benefits.
If you’re looking to start a business or Amazon or you’re wanting to improve your current approach, then why not get in touch with COMPANY NAME to discuss your requirements in more detail

How Things Have Changed: Search Engine Optimisation and Doing it Right

Those exploring the Internet for the first time may have seen terms such as search engine optimisation, and not know what it means.
On the surface, running a website can be easy as instructing a website designer to create a platform for you, but it takes a lot more than that to gain traction in the online world, especially as the competition increases.

It can be comparable to a brick-and-mortar store. Sure, the store can be built, but it’s ultimately about telling people it’s there.
Search engine optimisation is often abbreviated as SEO, and though it’s a much different concept nowadays to its original iteration, SEO has remained integral for all types of websites.

Getting Found Online: How Does SEO Work?

Those looking for success online will often only concentrate on being on the first page of Google, without taking what factors need to be considered to get there.
It’s possible for hundreds if not millions of companies to make the top result, as it’s more about what the user enters in relation to its search terms.

SEO ensures that these terms are being matched with your website using a series of different methods.
SEO can be a very complex arena to navigate, where the slightest mishap could have a detrimental effect on your website rankings.
As such, it’s advisable to use a professional if you’re not familiar with the current iteration of SEO.

The Early Days of SEO

The Internet of yesteryear was often based on information as opposed to the sleek design and high-resolution pictures seen today. This was because dial-up speed could not handle much data, so websites would often be basic.
SEO was also simpler in the early days. Search engines such as Google would often scour a website for keywords and backlinks, and then rank this content at the top of search results.
However, this soon meant that the algorithm was being manipulated, seeing sites with a lot of advertisements and text that made little sense rocketing to the top of search results.
Wanting to improve the user experience, Google made changes to ensure that only relevant information was being put before its users.

How Google Algorithms Changed the Playing Field

The major updates that affected the SEO demographic were Google Penguin and Google Panda.
Google Panda was introduced in 2012 and looked to filter out “thin sites” and content farms. The algorithm would also ensure that the text was relevant to the search terms being entered.
Penguin Update meant that Google could now evaluate links and websites in real times. The update also ensured that any backlinks linking to sites that weren’t relevant or trustworthy devalued.
Since these updates there have been a series of updates to ensure Google stays on top of its game, but what does this mean for an online business looking to win new customers.

The SEO of Today

SEO is just as integral today as it was when the Internet was first finding its feet. However, the approach taken needs to be much different from that of the past.
Businesses need to ensure that research is carried out in relation to keywords. What are prospective customers searching for? Are there a lot of questions or problems being listed that could be aided by your service or product?
Creating quality content around these keywords is more beneficial than simply entering any type of content.
Remember, should the keywords listed be irrelevant to the rest of the content, it would rank any better, so taking time to construct quality content is of the utmost importance.
Backlinks are still important in relation to SEO, but the way in which they’re obtained must be more organic than that of yesteryear.
Creating backlinks could be created by leaving forum and blog comments, but the reputation of these sites wasn’t included when delivering results.
The algorithm updates mean only backlinks of worth will be considered. For example, should you be cited on a third-party website in relation to content, then this is a backlink worth having.
Offering to purchase a link on a site you’ve never hard off could be a gamble, and if the gamble doesn’t pay off, then you could end up spending more when trying to rectify the problem.

Why Getting SEO Right Is Important

At best, employing the wrong SEO tactics could mean your site doesn’t rank. At worst, you could find that several unorthodox methods have caused your website to slip down the rankings.
There are several services online that seem great for the price, such as X backlinks for £X. However, many of these backlinks will be of little worth.
Buying traffic can be another tempting offer, but really there is no value in this, as Google will be able to assess this which again could be detrimental for the website.
Employing the services of an SEO expert can seem more expensive in the short-term, but it’s worth remembering that a professional won’t be looking for short bursts of success but looking for a long-term solution that meets guidelines and ensures your business is placed where it needs to be online.

When carrying out SEO for a business, it’s very rare for two approaches to be the same, so it’s important to plan the correct strategy.
Failing to do this could meant that there is a lot of backtracking, which could end up costing the business more times and money in the long-run.
If you’re looking to make an impression online, but you’re not sure where to begin, then why not get in touch with Neontron to discuss your requirements in more details.
Neontron can ensure that it’s working to your budget and requirements while keeping clients of any updates taking place within their sector. It will also ensure that the price you pay for SEO is considered an investment given the new potential your optimised website will have.