Business Citations in Local SEO: The Importance of Local Search

When trying to grow a business online, it’s easy to become overwhelmed by the options available.
Some platforms may only offer ad solutions involving complex pricing methods, whereas other websites may be offering SEO advice that’s not always relevant to the goals of the business.
Local SEO can be confusing in some respects as some businesses assume it’s only for those that offer a service or product via a bricks-and-mortar store.
Although a series of stores, restaurants and night clubs make use of local SEO, it can also be beneficial to those that run an online business that operates within the area, such as wedding planning and social media marketing.

Of course, those that run an online business may be able to target a larger audience, but it’s important not to undermine the benefits that local SEO can offer.
One of the most important areas of local SEO is the use of business citations, especially Google My Business.
Given that Google is the one the largest search engine providers in the world, it should come as no surprise that those looking to find traction with a local community will use Google My Business in the first instance, but why is the use of such platforms becoming an important part of SEO?

Google My Business: The Online Phone Book

We all remember a time when the Yellow Pages would be delivered and was often quite heavy due to the number of businesses advertising in the directory.
Although there can be benefits in local businesses doing this, small companies found that fees could be expensive, especially given the fact that the Internet was becoming the go-to platform for all forms of information, including the details of a local business.
Over time this has evolved into the world we’re familiar with today. How many times have you visited a business only to receive a notification asking for feedback?
Or maybe you’ve walked past a business, only to receive an alert that a nearby company accepts Google Pay?
These are all examples of how Google My Business can help reach out to local customers without straying away from other demographics.
Depending on the nature of the business, there could be several other platforms that allow for business listings.
Though this can be beneficial, it’s important to ensure that all the information is the same within each listing.

Why Google My Business is Important

As well as allowing businesses to become part of local search results in relation to businesses, the use of Google My Business can also increase trusts and loyalty in your brand, which can help the SEO efforts of the business as a whole.
SEO is a much different concept to what it was many years ago. Several algorithm changes have meant that those offering information to online users must do so in the right way.
The use of Google My Business means customers can leave reviews based on their experiences. This allows for a more organic flow of trust, meaning the more feedback a company receives, the more it will prosper in search results.

Improve the Reputation of a Brand

From time to time there will be times when the customer sees their experience as an inferior one, and will often use a review as a way of venting their frustration.
In an ideal world, a business would want to resolve the issue before it is aired on a public forum, but all is not lost.
Although online users have high expectations, if a problem is handled in the right way, it can be used as a positive when earning trust online.
Customers would much rather deal with a company that can admit fault or show empathy than one that simply ignores their feedback.
It’s easy to become dissuaded from using Google My Business for fear of bad reviews, but it’s simply about having the right approach when using the platform.

Should You Only You Use Google My Business?

The popularity of Google My Business can lead some business owners to think that other marketing funnels can be overlooked, such as social media marketing and other business listings.
There is no template in place when it comes to what platforms should and shouldn’t be used in relation to local SEO, as it depends on the service or product on offer.
Simply carrying out tasks that look to flood platforms with unnecessary information will mean that the SEO efforts are affected in a detrimental way.
Although some business directories allow for multiple industries, others may be more specific, so it’s important that the right groundwork is being carried out beforehand.

Overall: Local Business Listings for Any Online Business

Regardless of the online endeavours being carried out by a business, the benefits of marketing towards a local audience shouldn’t be overlooked.
Over 86% of people make searches online when it comes to local company information, so while there may be a small benefit in using conventional phone books, the big numbers are online.
If you’re unsure of where to begin in relation to business listings, then it may be beneficial to enlist the services of a seasoned professional.
This will ensure that listings are not only consistent, but also ensure that listings are only being entered onto relevant platforms, but that changes taking place in the industry are being applied sooner rather than later.

Running an online business in 2019

The Internet, the World Wide Web, created by Sir Tim Berners Lee using HyperText Transfer Protocol (HTTP). Public commercial use of the internet first started in 1989 with the World Wide Web being accessible by 1990 using a Web Browser as a gateway. By 1995 the World Wide Web had evolved with the first online bank going online in 1996, the OP Financial Group followed closely followed by the cooperative bank, the first bank in Europe to use the World Wide Web for banking.

The internet was initially designed to connect users around the world but soon spawned a series of search engines allowing users to access information via a keyword instead of using an index. He first search engine was ‘Archie’, Archive without a V. This was soon followed by Lycos in 1994, Yahoo with it’s directory in 1995 and the most successful to date Google in 1998.
Although the internet has given us access to boundless information and created new opportunities, it has also had a downside with misuse and has changed the way we communicate and live in many respects from social interaction to shopping for food.

Amazon from online bookstore to the world’s largest marketplace

Formerly Cadabra, Amazon which was founded by Jeff Bezos is just one example how the internet has changed the way we live. The internet has seen many booms and has evolved tremendously with a reported 44.4 million users in 1995 to a staggering 3.4 billion users in 2016 (information by https://ourworldindata.org/internet). Alongside this development we’ve seen huge developments with introduction of Broadband, Smartphones and so much more and it’s this that has improved and at the same time damaged the world we live in. With more and more users using the web to purchase has had a devastating effect on retail stores with many cities and towns turned into ghost towns.

Amazon first started out by selling books, today you can purchase anything from a pen to a fridge freezer at prices that many just can’t compete with due to overheads. Although the internet has damaged retail, Amazon is a second blow with now accounting for most the world’s ecommerce searches, in fact, Amazon now outperforms Google with purchase related searches and is continuing to grow.

From Amazon’s once humble beginnings to the worlds most dominant marketplace, this huge shift has transformed the way we purchase of which has created many recessions. This has had many knock-on effects including loss of jobs due to stores closing, manufactures going out of business and the jobs Amazon have created are low paid.

Running an online business in 2019

If you want to earn a living from an online business, it’s still possible although may sound daunting in 2019. Firstly, you must consider marketing products on Amazon naturally as it’s the world’s largest marketplace, in fact it’s imperative to market your products across many hubs from Google to Ebay to ensure you have coverage and consistency. There are still many people making an enormously successful living online, it’s how it’s done that makes the difference. To be truly successful you must research the market you want to sell within and study the competition thoroughly.

Amazon’s Algorithms

Once you’ve studied the industry and niche you want to sell within, the next step would be to study how Amazon works. Amazon has an extremely advanced algorithm called A10, it was launched in 2018 superseding the A9 algorithm. The A10 algorithm is sales hungry working on ‘sales velocity’, in short if you sell more, Amazon earn more, your rank increases, however first you must carry out many steps starting with content.

To stand any chance of ranking within Amazon’s search results for a competitive keyword you must first aim to get A+ content. A+ content is awarded to listings that have high quality, engaging and informative content which includes a well composed title, bullet points, pictures, videos, formatting and more.
For more details on how to get ranked on Amazon, feel free to get in touch.

A brief overview of Web Design

Web DesignRegardless of whether you’re a small business or a growing enterprise, a website can be a vital tool when it comes to being noticed online.

Although there are a series of platforms available that offer users to build a website for free, they often come with limitations, and can be restrictive when it comes to online aesthetics.

As well as designing a website, there’s also a need to ensure that everything behind the scenes is working as it should.

Although employing the services of a web design professional can seem more expensive on the surface, it can be a better investment, as long as you choose the right professional.

Why a Business Website Is So important

Business websites have evolved over the years and are normally connected to several other services when looking for online placement.

For examples, some may have social media feeds embedded into the website, whereas others may be diverting traffic to the website from other channels such as Twitter and Facebook.
As such, a business website is vital for the modern-day business, but there are a lot of considerations that need to be made when deciding on what design needs to be implemented.

Factors That Need to be Considered

When deciding what website design is best suited to your business, there will be several factors that need to be explored.

For example, a reliable hosting package will be needed to ensure that the website is up for much of the time, and there is no delay when loading your website.

A website that’s over three seconds to load will be abandoned, which can become costly over time.

It’s also important to ensure that the website is designed to conform to mobile devices.

Customers that must pinch and zoom into a website will also abandon the platform and choose a competitor that can cater to their needs.

How Much Does Website Design Cost?

When deciding on the right approach for website design, how much it will cost can depend on what work needs to be carried out.

Some websites may only need a few pages, but others could need more, meaning the price can fluctuate.

Therefore, it’s important to enlist the services of an SEO professional.

Not only will you be able to discuss your requirements, but a professional will also work with you to ensure that you’re not exceeding your budget.

Why Choose Neontron?

Website design is more than just a great looking site, it’s about creating a platform that attracts users and ensures that once they visit a website, they remain engaged and have a positive experience.

Neontron has been offering SEO service to many professional over the years and can adapt to the requirements of any business, regardless of how unique its.
If you’re looking to leverage the benefits a professionally-designed website can offer, then why not get in touch with Neontron to discuss your requirements in more detail.

A brief overview into Search Engine Optimisation

Many would be forgiven for assuming that website design is the only requirement when it comes to finding success online, but the truth is that there is a lot of work that needs to be carried out in order for a business to be successful.

Although a professional looking website is important, so too is the way it operates. As such, search engine optimisation becomes a huge part of finding success with a website.

What Does SEO Consist Of?

There is no ‘cookie-cutter’ solution when it comes to SEO. Although some businesses may adopt the same strategies, the way in which they’re implemented will be very different.

SEO can include, but isn’t limited to the following:

  • Creating Content
  • Keyword Research
  • Acquiring Backlinks
  • Creating a Strong Presence on Social Media
  • Acquisition of Customer Reviews

There can also be other factors that need to be considered. For example, the loading speed of the website can make all the difference as to how it ranks within search results.
Something as simple as a slow-loading website can have a detrimental effect on rankings, so the smaller details can soon pile up.

Isn’t Using an SEO Professional Expensive?

Many assume that enlisting the services of an SEO professional is an expensive endeavour, but if you use a company that understands your business, then there is little reason as to why you should be paying more than you need to.

The use of SEO should be considered an investment, as its main purpose is to ensure that your business is connecting with the right audience online.
To do this, a website had to be tailored in the right way. It’s not always about getting the most visitors, but the right kind of visitors.

The Benefits of SEO

Once the SEO of a website has been fine-tuned, there should be little reason as to why it can’t benefit from the use of SEO, including more website visits and a larger turnover.
The use of SEO can also help a business gain an advantage over the competition by focusing on keywords that other businesses may have missed.

Examples include the use of long-tail keywords, which while having lower search results, can be more beneficial to those operating within a niche industry.
SEO also helps a business with brand recognition. This can include ensuring the website is working in partnership with social media profiles and other platforms.

What Neontron Can Offer

SEO can be a complex subject matter, so it’s understandable that some want to outsource the work to a third-party professional.
As well as being able to advise on your current SEO strategy, Neontron can also help the website conform to changes as and when they occur.
If you’re looking to find the right rankings and want to ensure that your brand is presented in the right way, then why not get in touch with Neontron to discuss your requirements in more detail.

Amazon SEO: What’s the Difference and is It Needed?

It’s easy to assume that SEO is only relevant for websites, but it’s becoming an integral practice on several platforms, albeit it in different forms.
An example of this can be seen with YouTube. As well as having its own algorithm in place when listing videos, it will also cater to online video searches made via Google.
This means that a slightly different strategy could be needed for those looking for success on YouTube. The same is true for those looking to sell products on Amazon.
Despite there being several similarities, there are other approached that need to be tailored to meet the demands of Amazon.

Is Amazon SEO More Difficult?

As no two approaches to SEO are the same, ranking within Amazon can be easy or difficult, it really depends on what you’re looking to sell.
However, given how many diverse customers visit the website every day, there should be little reason as to why a product doesn’t sell if the right SEO is in place.
The steps to Amazon SEO can be less complex when compared to SEO for a website, but there are still several factors that need to be considered.

Knowing Your Product

Being familiar with the product is a must for an online seller, especially if there are questions asked.
As well as giving confidence to consumers, knowing your product means that you’re able to implement the right strategies when listing product on Amazon.

Treat an Amazon Title Like an H1 Header

In SEO, it’s normal practice to include keywords in the title if they make sense and are relevant. The same is true for Amazon, but too much could mean that title is too long for consumers to make sense of.

Although the title shouldn’t exceed 50 characters, there will be more wiggle room allowed for some products.
When creating a title, it’s important to ensure that the brand and product name are entered. There could be other factors to consider, such as an operating system.
For example, those looking to sell budget mobile phone may have a listing as follows:
Budget Android Phone with 2GB RAM and 16GB Memory
Of course, this is only an example, but it shows how to list a product without it becoming too cluttered,
If you’re unsure of what keywords should be used, then it may be worthwhile employing the services of a professional

Consider Other Keywords That Can Be Used with the Description

In some instances, some people don’t know what they’re looking for before they find it, so the description is the ideal time to sell your product.
As well as ensuring that the content is keyword-rich and relevant, it should also give as much information about the product as possible.
Remember, there is a lot of competition online so if a customer isn’t convinced by your listing, then there’s a chance they could just move onto the next provider.
It may seem easier to simply state the basics when listing products but investing some time into the finer details could make all the difference between a conversion and the customer looking elsewhere.

Reach Out for Reviews

It’s understandable that Amazon wants to give it’s the same benefits as Google user, so it should come as no surprise that the reviews system employed by Amazon can play a big part in how your products rank moving forwards.
It’s important that you’re not reaching out for fake reviews when dealing with a customer, but instilling ways to encourage feedback.
This could be as simple as leaving a card inside each package or sending an email once the delivery has been confirmed. It’s normally best to do this a few days after so the customer has had time to use the product.
The more positive reviews your Amazon listings receive, the more turnover you can expect.

Encouraging Conversions

It may seem unfair, but Amazon will only promote products that are making sales. This is what it is one of the most popular marketplaces in the world.
As such, a business needs to ensure it is doing everything it can to convert customers that visit their listings.
This throws back to the ensuring that product listings are through, but it also about making the listing aesthetically pleasing.
Some may feel that bright colours should be used to gain attention, but in some instances, this can do more harm than good.
Therefore, those operating on Amazon need to ensure that all listings are easy on the eye.
It’s also a good idea to include high-quality images to give customers a better overview of the product.
Relying on stock images may seem more cost-effective, but you do run the risk of the product being slightly different, or not being of high quality when viewed online.

Consider Fulfilment by Amazon

Although not a deal breaker, choosing to let Amazon list your inventory could mean that it ranks higher when it comes to listings.
As well as enjoying higher rankings, your customers can also be introduced to other benefits such as Prime Delivery.
This may not be ideal for every business on Amazon, especially if products are hand crafted.
However, if you’re looking to get the best of Amazon and order products in bulk, then including Amazon Fulfilment as part of your business could generate some benefits.
If you’re looking to start a business or Amazon or you’re wanting to improve your current approach, then why not get in touch with COMPANY NAME to discuss your requirements in more detail

How Things Have Changed: Search Engine Optimisation and Doing it Right

Those exploring the Internet for the first time may have seen terms such as search engine optimisation, and not know what it means.
On the surface, running a website can be easy as instructing a website designer to create a platform for you, but it takes a lot more than that to gain traction in the online world, especially as the competition increases.

It can be comparable to a brick-and-mortar store. Sure, the store can be built, but it’s ultimately about telling people it’s there.
Search engine optimisation is often abbreviated as SEO, and though it’s a much different concept nowadays to its original iteration, SEO has remained integral for all types of websites.

Getting Found Online: How Does SEO Work?

Those looking for success online will often only concentrate on being on the first page of Google, without taking what factors need to be considered to get there.
It’s possible for hundreds if not millions of companies to make the top result, as it’s more about what the user enters in relation to its search terms.

SEO ensures that these terms are being matched with your website using a series of different methods.
SEO can be a very complex arena to navigate, where the slightest mishap could have a detrimental effect on your website rankings.
As such, it’s advisable to use a professional if you’re not familiar with the current iteration of SEO.

The Early Days of SEO

The Internet of yesteryear was often based on information as opposed to the sleek design and high-resolution pictures seen today. This was because dial-up speed could not handle much data, so websites would often be basic.
SEO was also simpler in the early days. Search engines such as Google would often scour a website for keywords and backlinks, and then rank this content at the top of search results.
However, this soon meant that the algorithm was being manipulated, seeing sites with a lot of advertisements and text that made little sense rocketing to the top of search results.
Wanting to improve the user experience, Google made changes to ensure that only relevant information was being put before its users.

How Google Algorithms Changed the Playing Field

The major updates that affected the SEO demographic were Google Penguin and Google Panda.
Google Panda was introduced in 2012 and looked to filter out “thin sites” and content farms. The algorithm would also ensure that the text was relevant to the search terms being entered.
Penguin Update meant that Google could now evaluate links and websites in real times. The update also ensured that any backlinks linking to sites that weren’t relevant or trustworthy devalued.
Since these updates there have been a series of updates to ensure Google stays on top of its game, but what does this mean for an online business looking to win new customers.

The SEO of Today

SEO is just as integral today as it was when the Internet was first finding its feet. However, the approach taken needs to be much different from that of the past.
Businesses need to ensure that research is carried out in relation to keywords. What are prospective customers searching for? Are there a lot of questions or problems being listed that could be aided by your service or product?
Creating quality content around these keywords is more beneficial than simply entering any type of content.
Remember, should the keywords listed be irrelevant to the rest of the content, it would rank any better, so taking time to construct quality content is of the utmost importance.
Backlinks are still important in relation to SEO, but the way in which they’re obtained must be more organic than that of yesteryear.
Creating backlinks could be created by leaving forum and blog comments, but the reputation of these sites wasn’t included when delivering results.
The algorithm updates mean only backlinks of worth will be considered. For example, should you be cited on a third-party website in relation to content, then this is a backlink worth having.
Offering to purchase a link on a site you’ve never hard off could be a gamble, and if the gamble doesn’t pay off, then you could end up spending more when trying to rectify the problem.

Why Getting SEO Right Is Important

At best, employing the wrong SEO tactics could mean your site doesn’t rank. At worst, you could find that several unorthodox methods have caused your website to slip down the rankings.
There are several services online that seem great for the price, such as X backlinks for £X. However, many of these backlinks will be of little worth.
Buying traffic can be another tempting offer, but really there is no value in this, as Google will be able to assess this which again could be detrimental for the website.
Employing the services of an SEO expert can seem more expensive in the short-term, but it’s worth remembering that a professional won’t be looking for short bursts of success but looking for a long-term solution that meets guidelines and ensures your business is placed where it needs to be online.

When carrying out SEO for a business, it’s very rare for two approaches to be the same, so it’s important to plan the correct strategy.
Failing to do this could meant that there is a lot of backtracking, which could end up costing the business more times and money in the long-run.
If you’re looking to make an impression online, but you’re not sure where to begin, then why not get in touch with Neontron to discuss your requirements in more details.
Neontron can ensure that it’s working to your budget and requirements while keeping clients of any updates taking place within their sector. It will also ensure that the price you pay for SEO is considered an investment given the new potential your optimised website will have.